Linkedin Invitation & Message Templates

Here is a small collection of the most useful templates for Linkedin messages and connection requests

CONNECTION REQUESTS
Someone viewed your profile / followed you
Someone viewed my profile after I saw theirs first
Someone engaged with my content
Someone of interest with mutual connections
Before a meeting
After a meeting (send same day or day after)
After an event / trade show (to send within a week maximum)
MESSAGES
Inbound connection request you have accepted
A connection you have not contacted in a long time
INTRODUCTION REQUESTS
DO
Effective Connection Request Structure
DON’Ts
Key Points to Avoid

CONNECTION REQUESTS

Someone viewed your profile / followed you

Option 1

Dear [Name],

Thanks so much for visiting my profile. I had a chance to look at yours and would like to invite you to connect and stay in touch. Should you need any introduction into my network or any help on [topic], do not hesitate.

[Your Name, Company, Phone]

(LinkedIn won’t allow you to add an email address or web link in an invitation)

Option 2

Hello [Name],

I noticed that you have viewed my profile recently. I hope you found what you needed. It made me look at yours too…and as I’m always trying to grow my network with people interested in [topic], would it be okay to connect?

[Your Name, Company, Phone]

Someone viewed my profile after I saw theirs first

Hello [Name],

I have come across your profile this week and found your last post/profile item interesting. I noticed you have visited my profile too. As I’m always trying to connect with like-minded people on Linkedin, would it be okay to connect? I hope that’s okay.

[Your Name, Company, Phone]

(LinkedIn won’t allow you to add an email address or web link in an invitation)

Someone engaged with my content

Dear [Name],

I have seen you liked/commented on my recent post about [Topic] and I had a chance to look at your profile. Since [Topic] seems to be a common interest, I would like to invite you to connect so we can stay up to date with one another's posts in the future.

[Your Name, Company, Phone]

Someone of interest with mutual connections

Depending on the person you can:

ask for your mutual connection to introduce you
or you can directly send a connection request mentionning the person you both know like this:

Dear [Name],

I'm [Your Name], a [Your Role] at [Your Company], and we both know [Mutual Connection].

I looked at your profile and I liked [mentionned something that stood out] and would like to stay in touch by connecting. Hope it is OK.

So, how do you know [Mutual Connection]?

[Your Name]

Before a meeting

Dear [Name],

I am looking forward to our meeting on [day/time/location] and to discussing [topic] with you & your team. In the meantime, it would be great to connect on Linkedin. I am continuously sharing insights about [topic] /OR/ If you would like an intro to one of my connections, do let me know.

[Your Name, Company, Phone]

(LinkedIn won’t allow you to add an email address or web link in an invitation)

After a meeting (send same day or day after)

Option 1

Dear [Name],

It was a pleasure to meet you/your team [today/yesterday]. It would be great to connect on Linkedin. I am continuously sharing insights about [topic] and if you would like an introduction to one of my connections/customers, do let me know.

[Your Name, Company, Phone]

(LinkedIn won’t allow you to add an email address or web link in an invitation)

Option 2

Hello [Name],

Pleased to meet you and discuss [today/yesterday]. Looking forward to seeing you again soon. In the meantime, it would be great to connect and don't hesitate if there is anyone in my network I can introduce you to or anything I can help you with.

Best regards,

[Your Name, Company, Phone]

After an event / trade show (to send within a week maximum)

Dear [Name],

It was nice discussing [CompanyABC] and [Topic/Issue] at this week's [AlphaBeta Conference]. It would be great to connect with each other on Linkedin. I am regularly sharing insights about [topic] and if you would like an intro into my network, do let me know.

Thank you,

[Your Name, Company, Phone]

MESSAGES

Inbound connection request you have accepted

Hello [Name],

Thank you for the outreach, I am happy to connect with you and would love to add value. As you have probably seen in my Linkedin profile, I work at [Firm] and help companies [how you help customers achieve their goals]. I am also interested in and share insights on [Topics]. What about you? What insights are you looking for at the moment and how can I help you? Don't hesitate to let me know,

[Your Name, Company, Phone]

A connection you have not contacted in a long time

Hi [Name],

I realized it’s been a long time since we connected/talked. Your profile came up when I was looking through my LinkedIn contacts and thought I’d reach out and see how you are doing. Please let me know if I can ever help you in any way. Wishing you success in all you do.

Sincerely,

[Your Name, Company, Email, Address, Phone]

INTRODUCTION REQUESTS

Request for a connection you know to introduce you to someone you wish to talk to or help.

Option 1: A connection you know well

Hi,

Long time no see, I hope you’re doing well! I’d actually love your help.

LinkedIn tells me you are connected with [person], and I was wondering if you could introduce me. I would like to [reason for speaking with the person].

Thank you so much,

[Name, Company, Email, Address, Phone]

Option 2: A connection you do not know well

I hope this note finds you well.

I noticed that you are connected to [Name] at [Company]. I was wondering if you would kindly provide an introduction for me. If you could copy us both in an email or LinkedIn message I can take it from there. To make it easier for you, I have included a short paragraph below that you are welcome to copy and paste.

Also, please feel free to look through my connections, I am happy to make introductions for you as well.

Thanks so much!

[Name, Company, Email, Address, Phone]

Hello,

I would like to introduce you to [Your name, Title, Company], I thought it might make sense for the two of you to connect and investigate how you might work together.

[Your name] helps companies with [your solutions/benefits] and works with [competitors/similar industry players].

[Your name] will be contacting you in the next couple of days, please take his/her call; I believe it will be well worth your time.

If you would like to reach out to [Your name], his/her contact details are:

Phone

Linkedin profile URL

Company website

Option 3

Hi [recipient’s name],

It’s been a while since we’ve touched base but I hope things are going well at [Their company].

I came across [John Doe]’s name and noticed he is a connection of yours. I think there is a good chance I can help his team at [company name] cut down on operational costs with our CRM add-on because his company shares many of the same attributes of our most successful customers. Would you feel comfortable introducing me to [John]?”

“Thank you for considering. If there’s anything I can help you out with, please don’t hesitate to let me know.

[Name, Company, Email, Address, Phone]

DO

Effective Connection Request Structure

Context: Start with a polite and researched introduction.
Value/Benefits: Offer value and show the benefit of connecting.
Call to Action: End with a clear and concise call to action or a question. As soon as the recipient accepts the connection, a notification bubble will appear with your message. Ending with a question might get them to respond and start a conversation with you right away.