Extra Mile was officially founded in 2019 in Dubai but the idea originated from 2009 when Founder and CEO Guillaume Larronde joined LinkedIn to help launch the company’s new corporate solutions in France and moved to Dubai to help Linkedin launch in the Middle East 3 years later. During the course of his six-year tenure, Guillaume watched organizations in Europe and in the Middle East buy and implement LinkedIn solutions but lag in adoption and leave most of the potential untapped. Having decades of traditional sales experience, it was clear that the old playbooks for doing business were no longer reliable or effective.
The digital age was creating a new buyer that was hyper-informed and more willing to gather information and consensus from a committee of fellow stakeholders before making a purchase decision.
Organizations transformed their go-to-market and the way their teams were engaging and building relationships with buyers. But introducing state-of-the-art digital technology to sellers wasn’t enough to help them be productive and successful without implementing long-lasting changes in mindset and buyer-centric behaviours.
After leaving Linkedin and a 15-year long B2B sales career, Guillaume worked in Marketing and founded Extra Mile, which initially offered seminars but quickly evolved to deliver workshops and revenue acceleration programs for companies like Cigna, DiliTrust, Nanosun or Center for Creative Leadership. Extra Mile helped sellers remain productive and successful during challenging times like the pandemic and economic downturn. However, as buyer expectations continued to evolve, it became clear that training sales teams alone was insufficient in creating exceptional buyer experiences.
Extra Mile now offers solutions for marketing and sales teams and leaders of large B2B organizations.
By aligning sales with marketing, Extra Mile maximizes brand investments, content, and digital channels to improve pipelines, shorten sales cycles, and increase conversion rates.
Extra Mile is developing on-demand solutions for small businesses, startups and solo-entrepreneurs to help them use Linkedin more effectively when they need it most: in hiring, marketing, selling and growing their business as fast and efficiently as possible.
© 2024 Extra Mile Strategy. All rights reserved.