Workshops
LinkedIn Pages: Structure, Content, Analytics, Optimization
Maximize the potential of your LinkedIn page with our comprehensive guide on structure, content creation, analytics interpretation, and page optimization. We delve deep into strategies to enhance your page's appeal, ensuring it effectively communicates your brand's message and values.
Discover how to transform your LinkedIn page into a powerful marketing tool. Let us guide you in making data-driven decisions to improve visibility, reach, and credibility.
Turn Profiles of Employees into Landing Pages
Yes, imagine you could add a banner and a call to action on all the profiles of your employees or executives. You can measure the click-per-visit ratio, and everyone relevant who clicks is a potential lead your sales team can qualify and engage with. If your organization has a LinkedIn sales navigator, you could implement this process today and turn relevant profile visitors into leads.
Using LinkedIn Content
Learn the art and science of content creation and distribution on LinkedIn to engage and grow your B2B audience. Our session covers the LinkedIn algorithm, persona-centric content creation for brand storytelling, thought leadership, and distribution best practices to maximise reach and audience engagement.
Learn to leverage LinkedIn content effectively to enhance your brand's presence and impact on LinkedIn.
Branding Employees
Unlock the power of personal branding for your employees on LinkedIn. Learn how to coach your team members to represent your brand effectively, enhancing both their personal and your company's professional image.
Contact us to empower your team with personal branding strategies that resonate with your corporate identity and values.
Next Level LinkedIn Ads & Account-Based Marketing
Whether you want to generate awareness, drive traffic or boost lead generation, LinkedIn offers unparalleled targeting capability. We passed the seven-hour LinkedIn marketing certification for you! Get the condensed “Best Of” version and learn how to use Linkedin's targeting capabilities combined with your data to achieve your advertising and lead generation goals, on and off Linkedin.
Let's strategise your LinkedIn Ads to generate awareness, drive traffic, and boost lead generation efficiently.
Employee Advocacy
Turn your employees into brand ambassadors with our targeted employee advocacy programs. We provide insights and training to encourage effective sharing and promotion of your company's vision and content on LinkedIn.
Engage with us to amplify your brand's reach and credibility through authentic employee advocacy on LinkedIn.
Programs
LinkedIn Employee Advocacy
Educating and empowering employees to build branded profiles and share effectively on Linkedin will build a more authentic brand experience, and will always get more reach, trust and traffic than the content shared by Linkedin’s company page.
We can help identify gaps and opportunities both internally within your employee groups and externally (within your industry or against competitors) to identify quick wins, learn and grow your brand and marketing impact.
We can help identify gaps and opportunities both internally within your employee groups and externally (within your industry or against competitors) to identify quick wins, learn and grow your brand and marketing impact.
Consulting
- LinkedIn Strategy Development: Consulting on creating and implementing a LinkedIn strategy specifically for marketing purposes, including identifying target audiences, content strategy, and key performance indicators.
- LinkedIn Marketing Consulting: Advising on using LinkedIn for effective marketing, which may include content creation, company page optimization, and engagement strategies.
- Account-Based Marketing (ABM) Strategies: Consulting on how to integrate LinkedIn into ABM strategies, focusing on targeting and personalizing marketing efforts towards key accounts.
- LinkedIn Advertising Solutions: Guidance on creating and managing LinkedIn advertising campaigns, including sponsored content and dynamic ads, tailored to marketing objectives.
- Employee Advocacy Programs: Advising on how to implement employee advocacy on LinkedIn, leveraging employees' networks to amplify company messaging and content.
- LinkedIn Page Audit & Benchmarking: Services related to auditing a company's LinkedIn page, focusing on content, structure, completion, engagement strategies, and analyzing page analytics and competitors to inform marketing strategies.
- Analytics and Reporting Services: Providing detailed analytics and reports on LinkedIn marketing activities to help companies measure impact and ROI, and refine their strategies.
- LinkedIn Employer Branding Strategies: Consulting on developing and executing employer branding strategies on LinkedIn. This includes creating a compelling employer value proposition, showcasing company culture, and engaging with potential candidates to enhance the company's image as a desirable employer.
- Sales and Marketing Alignment on LinkedIn: Advising on aligning sales and marketing efforts on LinkedIn for cohesive Go-To-Market strategies. This includes ensuring consistent messaging, shared goals, and coordinated campaigns between sales and marketing teams, leveraging tools like LinkedIn Sales Navigator for targeted prospecting and lead generation.
What our customers think
★★★★★
Extra Mile and Guillaume have been adding real value and have been praised by the team based on his sound experience on LinkedIn and B2B sales.
Bruna
Head of Sales
Cigna
★★★★★
Valuable and practical training that our team loved and was able to execute to get results quickly.
Evan
Founder & CEO Evamotion
Teams we have helped:
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