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Like most things in life, small actions may seem insignificant today, but over weeks and months, they compound.
Imagine where you could be a year from now if you invested just 15 minutes daily into building your network and your personal brand on Linkedin.
15 minutes is the time to have a cup of tea or coffee.
In this same time, the best way to improve your visibility on Linkedin can be grouped into 3 categories:
- Your Network: Spend 5 minutes connecting with a few people you have met or would like to meet
- Your Content: Spend 5 minutes sharing insights or expertise in one post.
After all, in a real life networking event, it is usually the people who say things that are interesting, informative and entertaining who steal the show.
- Your Engagement with others: Take 5 minutes to leave 3 comments or messaging an old connection.
Here is a recommended list of consistent actions to know about and implement to get better results.
Here is a recommended list of consistent actions to explore and implement to get better results.
Network
- Check connect invitations (accept/reject)
- Check who is viewed your profile and connect (or engage) with relevant viewers
- Connect with 10 people you have found on Linkedin
- Connect with people you emailed that week
- Connect with people you have met
For Sales Navigator users
- Newly hired decision-makers at customers/ prospects
Content
- Create a post
- Start with your audience and create a post that will be valuable. Alternate topics to remain relevant and interesting: 20% about company, 20% about self, 60% related to your audience or industry.
- Create 2-3 post searches surfacing post from top industry leaders or decision makers in your industry. Bookmark and review to find inspirations
- Check hashtags you follow to see other people’s post that inspire you
Engage
- Leave 5 comments on people’s post (contacts in your network, leaders or colleagues in your company, customers or prospects, industry peers, partners…). Anyone you want to help or be noticed by.
- Engage with interesting people who liked your content last week
- Send 5 Voicemail to passive connections
- Send 5 VM to active connections
- Ask 2 intros to 2nd degree contacts
- Check your feed or key contacts’ latest activity and leave a message if you are connected (or find content worth sharing and share in 1:1 or 1:many messages)
For Sales Navigator users
- Send 2 relevant InMails to out of your network prospects
Stats to check or record weekly
- SSI score
- Weekly views (or rolling 90 days views)
- Weekly search appearance
- #Posts posted weekly
- Posts views, likes, comments
- #Connections
- #Followers
LinkedIn Weekly Routine Template
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