Elevate Your Team's LinkedIn Skills

Kick off the year in style by activating your employees to generate more visibility and use LinkedIn more productively for Marketing, Hiring & Selling through 2024

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*valid until 31.01.2024

of B2B Sales Interactions Between Sellers and Buyers Will Occur in Digital Channels by 2025.

Gartner

Content shared by employees receives 8x more engagement than content shared by brand channels.

Social Media Today

Peer-to-peer marketing is the leading driver behind 20-50% of all purchasing decisions.

McKinsey

Learning Linkedin

by Making it Happen
by someone who worked at Linkedin 6 years

Workshop Overview

📅 30min prep meeting with HR & Leader
📝 2min benchmark survey for all employees
🚀 3h workshop
🌟 Weekly Routine template to tailor to your team and business goals

Success Metrics & KPIs

👀 Profile Views
💬 Posts impressions
📈 Clicks and traffic from Linkedin
📊 Collective SSI of your employees
👁️‍🗨️ % of employees who post on Linkedin
💰 opportunities sourced from Linkedin

What our customers say

Very effective for businesses and leaders wishing to reach more customers and grow their brands.

Tatiana Managing Director

Valuable and practical training that our team loved and could execute to get results quickly.

Evan Founder & CEO

Extra Mile and Guillaume have been adding real value and have been praised by the team based on their sound experience on LinkedIn and B2B sales.

Bruno Head of Sales

Anyone who is looking to get the best out of LinkedIn should talk to Guillaume. I grew my profile views by 150% right after the workshop.

Ha Training Manager

Empowering employees and leaders on LinkedIn

creates and scales authentic experiences and relationships
builds reach and trust
supports hiring, marketing, thought leadership and inbound sales.

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2 workshop formats:

Learning +Branding

3h Interactive Workshop (includes)

All Employee Benchmark Survey
Linkedin Overview & Mindset
Optimizing Employees’ Profiles
Networking and posting effectively
Linkedin Etiquette & Best practices

Learning +Branding +Doing +Measuring

Same 3h Interactive Workshop (as on the left) +

15min a day routine challenge (1-2 weeks)
1h Follow-up session
Impact Review (as described below)

Employees Activation Stages

Expected Results

Learning+Branding → Understanding Linkedin → Removing blocks → Aligning everyone → Optimising & Branding Profiles → Identifying employees with great potential reach → Educating on best practices for employees to be more effective and save time so networking, branding & content views are amplified.

Learning+Branding+Doing+Measuring Learning+Branding content + → Implementing best practices with minimal daily effort → Driving change and results a gamified challenge (1 week or 2 weeks) → Identify internal champions or people with untapped potential → Internal Success stories to motivate laggards → Boost and measure: - all employees’ network growth - collective posts impressions - all employees’ SSI Score - all employees’ profile views - clicks and traffic to your website

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Why we complement Linkedin:

Our customers appreciate our Linkedin expertise, but what they truly value is our unbiased, tailored, comprehensive, and results-driven approach that goes beyond just LinkedIn.