Day Training Overview
More than 80% of professionals in the UAE are on Linkedin. This alone means anyone using Linkedin well can generate better visibility, stay top of mind within key target audiences. Searching effectively means finding more potential leads with better insights and context, growing a healthy network, and using referrals and intros to get more qualified meetings.
Learn and implement LinkedIn and sales best practices to convert more prospects into meetings.
950 AED (2200AED)
(Before Monday 18th November)
- Date: Tuesday 26 November 2024
- Venue: Dubai Offshore Sailing Club, Dubai
- Full Day training (9-5)
- Lunch & Breaks included
- Learn + Implement + Personalized Tips
- Online resources (cheat sheets, prompts, templates...) for 3 months
- From Linkedin expert, who worked at Linkedin and who is a business owner too
Objectives:
1. Optimize your LinkedIn profile for business development and personal branding. 2. Develop an effective strategy on and off Linkedin to achieve goals (visibility, network, prospecting, referrals,...). 3. Define your personal and easy to follow action plan for consistency and results with Linkedin.
Participants
- Entrepreneurs, business leaders, consultants, coaches...
- All commercial functions, business developers, looking to generate more visibility and business with Linkedin
Prerequisites:
- A laptop
- A Linkedin profile, and your logins | Linkedin Premium or Sales Navigator are not required
Why attend:
Linkedin & Sales Expertise
Learn from Guillaume Larronde, Linkedin expert who worked 6 years at Linkedin and 15 years in B2B sales.
Personalised Advice & Strategy
Benefit from personalised feedback and tailored advice specifically for you and your Company
Practical & Result driven
Learn easy to implement inbound and outbound sales tactics to create more pipeline with Linkedin and referrals.
Course agenda
1. Business Goals, Metrics & Linkedin Presence
- Your Business Goals (Objectives, Metrics, Target audiences, UVP)
- Buyer Centric Profile optimization
- Linkedin settings
- Linkedin Page
2. Inbound tactics: using content to build visibility and attract leads
- Linkedin algorithm, Content curation and creation
- Linkedin Posts guide and prompts
- Engaging & Commenting to stand out and start conversations
3. Outbound tactics: Prospecting, Referrals & Email outreach
- Advanced & Boolean Searches
- Networking etiquette & tactics
- Linkedin + email outreach tactics
- Tools, weekly routine & workflow
4. Linkedin Ads
- Overview of Linkedin Campaign Manager
- Linkedin Ads best practices, targeting, ads type, ideal budget and format.
- Create a campaign draft tailored to your business and audience so you can duplicate and use when needed
- Wrap up & Feedback
Put in Practice (examples)
- Update and optimize Linkedin profile and pages
- Practice connecting, engaging and communicating effectively on Linkedin.
- Create content calendar and ideas for LinkedIn posts quickly with AI prompts.
- Send a referral or an introduction request to ecure a meeting with a new prospect.
- Create an email sequence based on a regular Linkedin trigger or search.