With:

Training Academy
Linkedin for B2B marketing success: Unlocking content and advertising potential
27 February 2025 - 8:30am to 11:30am
IFZA DDP Building A2, Dubai Silicon Oasis, Dubai, Emirats Arabes Unis
You are a B2B Marketing and communication professionals, small business owners, entrepreneurs, consultants, and trainers who want to use LinkedIn for brand awareness, lead generation and website traffic, this session is made for you.
This LinkedIn Strategy & Ads Workshop helps participants master LinkedIn’s organic and paid best practices. They will learn how to optimize their LinkedIn pages, understand the algorithm for better content reach, and create a content strategy aligned with business goals. The session also covers LinkedIn Ads targeting, formats, and budgeting, with hands-on work to draft actionable campaigns. Real B2B examples will inspire participants to create effective LinkedIn content and campaigns.
AGENDA
08:30 - 08:40 | Welcome & Introduction |
08:40 - 09:30 | LinkedIn Page Optimization & Branding Best Practices and understanding and Leveraging the LinkedIn AlgorithmOptimizing LinkedIn profiles for visibility and branding.How the LinkedIn algorithm works and how to maximize content reach. |
09:30 - 10:00 | Creating a Content Strategy Aligned with Brand Objectives and crafting a content strategy that supports your business goals. |
10:00 - 10:15 | Coffee Break |
10:15 - 10:45 | Exploring LinkedIn Ads: Targeting, Formats, and Budgeting and overview of LinkedIn Ads, targeting options, ad formats, and budgeting best practices. |
10:45 - 11:15 | Building a Draft Ad Campaign and Hands-on activity to create a draft ad campaign. |
11:15 - 11:30 | Examples of Successful B2B Content & Campaigns and reviewing real-life B2B campaigns and discussing key takeaways. |
By Guillaume LARRONDE
Founder and CEO of Extra Mile

Guillaume has 20+ years of B2B sales experience and worked at Linkedin for 6 years supporting customers in France and in the Middle East on their Linkedin strategies.
He founded Extra Mile in Dubai to advise and train B2B sales organizations and leaders in the Middle East and help them adopt the best acquisition and sales strategy to grow their business.