Your LinkedIn banner image is the first thing people see when they visit your profile. Much like a shop window, it should be compelling, clear, and visual.
Here are 3 key banner elements to consider:
- Value proposition – i.e. what you offer, who it’s for, the key benefit, and how it’s different
- Social proof – e.g. eminent clients, media features, subscriber counts, business results
- Call to action – i.e. the next logical step you want profile visitors to take
You can also use your banner to draw attention to:
- A content resource (e.g. a lead magnet for email capture)
- An upcoming event or product
- An email newsletter, or
- A limited time offer
Here are 20 examples of banner images done well:
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1. Chase Dimond: Service Offering
2. Chris Donnelly: Newsletter
3. Eddie Shleyner: Upcoming Product
4. Lara Acosta: YouTube Channel
5. Tim Hanson: Thought Provoking
6. Nausheen I Chen: Upcoming Event
7. Chris Do: Value Proposition
8. Josue Valles: Desirable Outcome
9. Eric Partaker: Newsletter
10. Katelyn Bourgoin: Sneak Peek
11. Dakota Robertson: Lead Magnet
12. Riya Tiwari: Service Offering
13. Matt Barker: Digital Product
14. Shoaib Ahmed: Coaching
15. Ryan Musselman: Online Event
16. Tim Stoddart: Service Offering
17. Beatrice Vladut: Value Proposition
