Here are some tips for branding a B2B sales team on LinkedIn:
- Create a consistent team profile photo - Use the same background, color scheme, poses, etc. so it's clear you are all part of the same team. This creates visual cohesion.
- Use similar headings and taglines - Have team members include the company name, their role, and a tagline that reflects your team's values/mission. This creates messaging alignment.
- Highlight team achievements - In the about section, include facts/stats about your team's accomplishments. This shows you're results-driven.
- Link to company page - Have all team members link to your company LinkedIn page so prospects can easily learn more.
- Customize URLs - Give each team member a customized LinkedIn URL with their name and company to make profiles easy to find.
- Showcase expertise - Be sure each profile thoroughly describes individual team members' skills, experience, and expertise. Demonstrate credibility.
- Get recommendations - Have colleagues and customers write recommendations to build social proof.
- Use media - Upload images, videos, presentations etc. to make profiles engaging.
- Sync with emails - Add LinkedIn contact buttons to email signatures to drive connections.
- Include clear call-to-action - Every team member should have a visible way for prospects to reach out/connect in their profile.
The goal is to present a unified, professional brand image while still showcasing individual personalities and strengths. Consistency, clarity, and compelling content are key.