100 Expert LinkedIn Tips (From Top Creators)

A. Mindset & Approach

Key Insight: Successful LinkedIn creators play the long game. They pick a focus and consistently show up, rather than seeking instant hits or shortcuts.

1. Justin Welsh: Getting Started

When starting out, don’t try to juggle multiple social media channels.

Choose one channel that:

• Plays to your personal strengths

• Aligns with your business goals

• Is where your target audience hangs out

It’s better to excel in one place than to be mediocre everywhere.

2. Katelyn Bourgoin: Target Audience

Don’t know who your audience is? You don’t need to figure it all out before you start posting.

• Start with a hypothesis

• Start creating content

• Get feedback and adjust as you go

I NEVER would have gotten to where I am now if I hadn’t just started posting.

3. Courtney Johnson: The Curse of Knowledge

What’s obvious to you is mind-blowing to someone else.

If you find it valuable, so will other people. Share what you know.

4. Jay Clouse: Strategy

When in doubt, share something useful.

5. Jon Brosio: Strategy

You don’t need to go viral.

You stay poor when you try to attract everyone.

To get more dream clients coming to you – you don’t want to write content that gets more eyeballs.

You want to disqualify the wrong eyeballs.

6. Vedika Bhaia: Strategy

You’re underestimating how many beginners there are on ANY platform.

95% of people on this platform need help with the basics. The 101 stuff…

Write content for your past self. The early stage problems. Those kind of content pieces are needed the most.

7. Angela Davis: Strategy

What is Your End Goal?

I’ll admit I didn’t have a goal when I started posting.

Some days I’m not sure I even do now.

Whether you’re looking for leads…

Or a new job…

Or networking…

Figure out your goal so you don’t feel lost in your content.

8. Daniel Bustamante: Strategy

Niche expertise is your moat.

LinkedIn is full of creators who only know how to do one thing: Go viral on LinkedIn.

Don’t get me wrong - that’s a valuable skill. But audience building & content marketing are just a multiplier of your other skills.

So if you already have deep subject matter expertise AND you learn how to build a LinkedIn audience, you’ll win.

9. Jodie Cook: Audience

Advice for new LinkedIn creators?

Know exactly who you are talking to and don’t try to talk to anyone else. Understand this is a long-term game that you won’t figure out straight away.

Don’t get sidetracked by people who are not on track themselves. Show up and do the work even when you don’t feel like it.

Especially when you don’t feel like it.

10. Sam Browne: Patience

Advice for new LinkedIn creators?

Think of LinkedIn like learning a musical instrument or a foreign language…

It takes time to get good.

The rewards come in years, not weeks.

Early on, you just need to keep showing up.

Little by little, the pieces fall into place.

11. Dina Town: Systems

Advice for new LinkedIn creators?

Swipe somebody else’s system.

There’s no faster way forward.

B. Profile Optimization & Personal Branding

Key Insight: A well-optimized profile centers on your audience’s needs (not your life story). Make your key offer or CTA immediately obvious.

12. Tasleem Ahmad Fateh: Offer Check

Want more clients on LinkedIn?

Try Tasleem’s 3 second rule:

DM 3 people asking, “Can you tell what my offer is within 3 seconds of looking at my profile?”

3 Yeses is good

<3 Yeses means it’s unclear

13. Charles Miller: Profile Optimisation

Your LinkedIn profile isn’t about you. Truth is, people don’t care about you.

They care about what you can do for THEM.

Start with your target audience in mind.

Speak to their problems and desires. Eg, rather than make your ‘about’ section a life story, share a case study.

14. Jeff Su: Profile Optimisation

Capture free traffic with a website link at the top of your profile.

Link to your:

• YouTube channel

• Linktree page

• Product page

• Newsletter

• Calendly

• Portfolio

15. Tara Hewson: Personal Branding

Write a list of words and phrases you say often, and then start weaving them into your content.

There’s a sea of generic content.

To stand out, turn up the volume on your unique voice.

16. Olema Bomko: Profile Hygiene

Do these 4 things every month to keep your profile hygiene on point:

• Delete connection requests

• Unfollow people

• Check your analytics

• Request & leave recommendations

17. Colby Kultgen: Profile Optimisation

“If you want your featured section to link directly to your site (rather than open up a card within LI)

— leave the description blank.”

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18. Jasmin Alic: Profile Optimisation

My way of optimizing the Experience section:

Share “stories” → not “summaries”

Instead of highlighting key points for each job (like a CV), try writing a short LinkedIn post or a mini-story for each role.

All my clients do this and most of them receive 10x the DMs because their visitors are left in awe!

C. Content Ideation

Key Insight: Simplicity, specificity, and structure help your content stand out. If you’re stuck, adapt proven writing formulas.

19. Izzy Prior: Content Consumption

You’ve gotta curate your feed and tell the algorithm what you want. Otherwise it’ll serve you content you have no interest in.

To curate your feed:

1. Remove connections and unfollow people who don’t match your vibe

2. Only engage with content you actually enjoy

3. Message your favourite creators

20. Kieran Drew: Content Creation

If you’re not writing about what you learn, you’re missing out.

Doing so helps you:

• Gain a deeper understanding

• Build a likeminded audience

• Generate more useful ideas

Distill and share what you learn.

21. Dan Koe: Content Creation

Before you post, read over what you’ve written from the perspective of the reader.

• Where might they object?

• Misunderstand you?

• Get bored?

Use these insights to refine your content, then post.

22. Lara Acosta: Content Consumption

Turn your doomscrolling into “Conscious Consumption.”

Analyse viral content, content you enjoy, and content with interesting comments.

Identify patterns.

Understand the hooks, formatting, topics, and templates creators use.

Apply these principles to your content.

23. Nick Broekema: The Target Market

Don’t be original. Be repetitive.

< 10% of your network sees your posts.

< 3% are ready to buy.

Think of your content like a TV ad campaign. To stay top-of-mind.

Repeat until you feel numb.

24. Matt Gray: Content Tactics

3 universal principles to great content:

• Scroll-stopping hooks

• Value-packed posts

• Engagement from other creators

25. Jessie van Breugel: Content Ideation

5 proven ways “to never run out of content ideas (and get more leads)”:

1. Collect questions, stories, and insights from clients

2. Mine your photo album for story-starters

3. Save great content from others for inspiration

4. Expand on challenges, experiences, and roles from your CV

5. Refresh and repost old content

26. Lara Acosta: Content Creation

How I learned to write engaging LinkedIn posts:

• Collect proven posts from others

• Rewrite these posts, plugging in your own unique insights

• Emulate effective hooks, sentence/post lengths, formatting, and CTAs

27. Dickie Bush: Writing

Unsure what to write about?

Write about these 2 things:

1. Things you know now that you wished you’d known 2 years ago.

2. Things you’re exploring that you want to better understand.

28. Nick Broekema: Content Analysis

“If your older posts make you cringe, you’re doing great.”

It’s a sign you’re improving.

Revisit your old content to:

• Keep your messaging consistent

• Assess what did and didn’t work

• Uncover elements to repurpose

29. Sam Browne: Content Ideation

“A good post is one idea.”

e.g. This carousel is a list of tips.

It’s not a list of tips AND a breakdown of common mistakes.

Nor is it a list of tips AND recent algorithm updates.

That would be confusing.

One post = One idea.

30. Dina Town: Content Strategy

In 2024, Dina grew her following by 12%, and 3X’ed her income.

Here are 5 things she started doing with her content:

• Building in public

• Sharing the roadblocks she faced

• Focusing on a single client problem

• Breaking down client results

• Selling in 30% of posts

31. Jake Ward: Audience Research

Research your content market.

“Find and collect the types of content that work well in your niche.

But don’t limit this to one platform; research where your audience consumes content.”

eg. LinkedIn, X (Twitter), TikTok, Instagram, YouTube, Reddit.

Add everything you find to a swipe file.

32. Matt Barker: Inspiration

My best writing comes immediately after I scroll the feed for 3 minutes.

• Scroll

• See something I disagree with

• Write about why I disagree

It’s my best because I’m emotionally charged and writing divisively. And it’s a great way to have a little moan in public.

33. Filipa Canelas: Ideation

Capture every day.

I carry a field notebook everywhere, jotting down observations, conversations, and ideas.

The best ideas come when you’re not staring at a blank screen.

Build a system to capture everything.

34. Shaan Puri: Ideation

Don’t worry about your writing style or production quality.

A+ content with C- delivery is a great starting point.

C- content with A+ delivery is a death trap.

Focus on content first, and packaging later.

35. Nick Broekema: Content

Advice for new LinkedIn creators?

Talk about what you do, for whom, and how it helps them repeatedly in your content.

Resist the temptation to talk about leadership, motivational fluff, billboard quotes that everybody regurgitates, and productivity crap.

If you don’t sell it, don’t talk about it.

36. Dakota Robertson: Value

Advice for new LinkedIn creators?

The key is to create content that meets market demand and also aligns with your interests.

Figure out painful problems you enjoy solving for other people.

When you are useful, you are valued. When you are valued, it’s a helluva lot easier to grow and monetize your social media.

37. Ryan Musselman: Emotion

Advice for new LinkedIn creators?

Observe good content that makes you feel something (an urgency to buy, a curiosity to learn more, a desire to read every word).

Practice writing your own version of those posts, in your business context.

Forget everything else and try this for 90 days.

38. Ruben Hassid: Ideation

How to use Reddit for LinkedIn:

(find trends before the hype)

1. Go to Reddit. Type your niche in the search bar (eg. ‘SEO’)

2. Filter by “Relevant” → “Top” of the week/month.

3. Find frustrations, limitations, and people’s needs.

Use these findings as content ideas.

39. Matt Barker: Writing

The simplest way to write posts in the world:

1. Open up any social platform

2. Open up any writing platform

3. Split screen on your laptop

4. Scroll the social platform feed

5. [Find] a post that catches your eye

6. Write your own version of it (related to your niche)

I’ve been doing this the last 2 weeks and it’s a bloody lovely way to write.

D. Writing Frameworks & Structures

40. Jasmin Alić: Your Promise

Before you post, ask yourself: “What is the ONE thing I want my reader to learn from this post?”

Then, address that in your hook.

This is the promise you make to your reader. It helps scrollers quickly decide whether it’s for them.

41. Dakota Robertson: Writing Framework

Boost your content’s value with ‘The What, Why, How Framework.’

This simplifies your writing and makes it more engaging for the viewer.

• Explain WHAT you’re talking about

• State WHY people should care

• Show them HOW to take action

42. Katelyn Bourgoin: Post Structure

I think of a great social post like a chocolate-covered almond.

The body of your post is the nutritious part, the almond. The hook and pay-off are where the chocolate is.

This is what tempts people to read and leaves them feeling satisfied at the end.

43. Chris Do: Content Angles

Anyone can tell you ‘how to.’ It’s much harder to say ‘how I’ ← that requires actual experience doing it.

“How to” content TELLS people what to do. Problem is…

Unless you’re a renowned expert, why should they listen?

“How I” content SHOWS people how you do it, which helps boost your authority at the same time.

44. Taylin John Simmonds: Building Authority

Taylin’s Authority Content Framework:

“I [achieved desired outcome] in [time frame].

Steal my [system, blueprint, guide, etc...] to do the same:”

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45. Nikolett Jaska: Writing Framework

“My engagement increased by 179.8% in the last 28 days. I made one simple change. I started using the PAS framework.

PAIN: Address your audience’s struggles in every post.

AGITATE: Highlight the consequences of staying stuck.

SOLUTION: Offer clear, actionable steps they can take.”

46. Tasleem Ahmad Fateh: Storytelling

“Everyone on LinkedIn needs to share these 5 stories:

1. Your origin story (who tf are you and why are you here?)

2. Your transformation story (How did you become good?)

3. Your reflective story (What did the journey teach you?)

4. Your purpose story (Why are you doing this?)

5. Your client story (How did you help others?)”

47. Alex Colhoun: Post Structure

Include any of the following calls to action to boost your content:

• Ask for a repost

• Provide a free product to obtain emails

• Ask a question

48. Dickie Bush: Hooks

6 proven first-sentence formulas:

1. A moment in time — “In 2004…”, “3 weeks ago…”, “Yesterday…”

2. A controversial opinion — “The 40h workweek is a relic of a bygone era.”

3. A vulnerable statement — “I used to be terrified of public speaking.”

4. A weight, unique insight — “Sharks existed before trees.”

5. A strong declarative sentence — “Self-educate or become irrelevant by 2028.”

6. A thought-provoking question — “What one trait must all great leaders have?”

49. Lara Acosta: Writing

Make your reader trust you for 1 thing first.

Use the hook to state a problem

On line 2 add proof of you solving it

Use specific data to back all of it up!

Doing this adds credibility to your words.

Anyone can post “how to” content. Only you can show them how you do it.

E. Style & Tone

50. Jasmin Alić: Content Clarity

For every post you write, ask yourself:

1. Is this easy to understand?

2. What’s the goal of this post?

3. Can your reader apply this now?

Try to score 3/3 with every post → you’ll win

51. Dickie Bush: Content Clarity

Never write something for everyone.

Be specific with:

• The examples you give

• The problems you solve

• The benefits you unlock

• The emotions you drive

• The actions you inspire

Pinpoint your one ideal reader.

52. Tim Denning: Tone of Voice

Align your content to “the LinkedIn voice.” Unlike other platforms, people on LinkedIn are in work mode.

So, relate what you’re writing about to the context of business and/or the workplace.

Include business-related terms in your content – eg. “work”, “business”, “startup”, “employees”, “clients”, etc.

53. Jasmin Alic: Quotes

“Don’t state. Quote. Instead of ‘saying’ something, ‘quote’ it.”

“Quotes make statements ‘relatable.’

It’s as if someone already said it. They make the reader trust the words they ‘hear.’”

Turn common audience pain points, questions, or false beliefs into quotes.

Then use them as hooks.

54. Jasmin Alic: Writing

I start every post with:

‘Dear son,’ and end with: ‘Love, Dad.’

After I’m done, I just delete those two parts.

Write to 1 person → it’s easier. Put yourself at ease when you write.

55. Eddie Shleyner: Copywriting

Pay attention to how YOU feel after writing something. Key in on your emotions and your gut.

Because if it doesn’t move you, chances are it won’t move your audience either:

“No tears in the writer, no tears in the reader,” said Robert Frost. “No surprise in the writer, no surprise in the reader.”

Affect yourself first.

56. Dakota Robertson: Writing

’Dumb’ down your writing.

Writing at a 5th-grade reading level makes it easy to understand for all audiences.

Use software like Hemingway or ProWritingAid for this.

57. Sam Browne: Writing

The idea is what matters.

You can use carousels, or videos, or photos.

Or you can just write something really good, and hit post.

The message is what matters most.

58. Shaan Puri: Writing

So many people think, “I’m not a good writer.”

So instead, just say it out loud. Then write down or transcribe what you said.

”You don’t have to have a Shakespeare inside of you that communicates in a completely different way to how you actually talk.”

Conversational writing is one of the most engaging types of writing.

59. David Perell: Writing

Good writing has 3 components (The POP Writing Framework):

1. Personal - builds upon stories and emotions. Like a diary.

2. Observational - happens when you notice patterns other people miss. Think Darwin’s notes.

3. Playful - adds a shot of fun and enjoyment. Like analogies or humour.

Keep ‘POP’ in the back of your mind when you write.

60. Lara Acosta: Psychology

Use the Halo Effect in your content.

Add credibility to your words.

• Use your personal achievements

• Use specific data to back up your claims

Make your reader trust you for 1 thing first. They’ll trust you for everything else.

61. Erica Schneider: Editing

First drafts are not final drafts.

You’re not supposed to nail it on round one.

Give yourself space to be creative, then come back and edit later.

Write posts ahead of time.

Leave them to marinate.

Edit with fresh eyes.

Then publish.

F. Engagement & Audience Growth

Key Insight: Engagement isn’t just about “likes.” It’s about getting the right people to comment, repost, or act—so you stay top-of-mind for prospective clients.

62. Lara Acosta: More Engagement

Want more engagement on LinkedIn?

Try Lara’s 3-step framework:

• Pull from your origin story, often

• Share your personality

• Polarise with your opinions

63. Richard van der Blom: Relevant Reach

“In April I only have around 28% of the reach I had last October!”

(But both his engagement and inbound lead rates have increased by ~25%).

Going forward, expect less overall reach, but more ‘relevant’ reach.

Remember, reach is a vanity metric. Conversions are what count.

64. Austin Belcak: Audience Growth

What Austin DIDN’T do to gain his first 100K followers:

• Proofread posts 6x

• Post at specific times of day

• Read about the LinkedIn algorithm

• Spend hours perfecting each post

Instead, he kept things simple and posted 5x a week without fail.

65. Luke Matthews: Comment Strategy

Expand on your posts with a relevant comment. This boosts reach and connection with your audience.

• Foster conversation with a question

• Drive people to your other socials, lead magnet, or newsletter

• Tell a short, relevant story

• Share a joke or meme

66. Matt Gray: Audience Growth

Aim to increase your visitor-to-follower ratio (V:F).

(If 2 out of every 100 profile visitors follow you, then you have a 2% V:F)

To increase your V:F ratio:

• Update your tagline, cover photo, and featured section.

• Add a CTA button to your profile to promote the most important next step.

67. Jasmin Alić: Enhancing Engagement

3 data-backed ways to boost post engagement:

• Asking a question in the P.S. (led to a 25% more comments)

• Reminding people to “repost” (led to 220% more reposts)

• Sharing a personal opinion (led to a 44% lift in overall engagements)

68. Sarah Hart: Engagement

Tall images get 15% higher clickthroughs than square ones.

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69. Jay Clouse: Audience Growth

It’s never been easier to have a huge following… and for that to mean absolutely nothing.

A small, engaged following beats a large, unengaged following.

Focus on building relationships and trust (rather than attention).

70. Justin Welsh: Growth Tactic

How to be a “Trend Translator:”

(A neglected LinkedIn growth tactic)

• Set up Google Alerts for key topics in your industry

• Distill key events and what they mean for your audience

“Breaking News + So What? + Now What?”

71. Sam Szuchan: Content Strategy

“LinkedIn isn’t about how many people see your posts—It’s about who see your posts.

Don’t fall into the trap of maximizing vanity metrics.

Maximize your impact on people who will pay for the knowledge in your head.”

72. Richard van der Blom: Content Strategy

By consistently sharing valuable content, you build familiarity and trust, keeping you top of mind.

More familiarity → More favorability.

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(AKA The Familiarity Principle)

73. Lara Acosta: Engagement

Time-zone hacking:

LinkedIn sends a notification to your followers every time you repost a post.

What I’ve noticed is that every time I repost up to 6 hours later, the post engagement increases by up to 20%.

Try this on your top-performing posts to reach more people in different time zones.

74. Fatima Khan: Reach

01 quick hack to get more reach on LinkedIn:

• Copy the link of your post

• Copy the hook of your post

• Use the hook as a comment

• Add the link next to the hook

For example: “01 quick hack to get more reach: (attach link)”

Hook + (link) = comment

G. Networking & Relationship-Building

Key Insight: Genuine, 1-to-1 “micro” engagement often leads to far bigger results than mass appeals.

75. Justin Welsh: Relationships

How to build ‘value-drive’ relationships (via the DMs):

Tell the person how a specific piece of their content impacted you, and why you enjoyed it.

Give them a ‘soft out,’ i.e. “No need to reply, just wanted to share how it impacted me.”

76. Jay Clouse: Relationship Building

“The difference between big outcomes and small outcomes usually comes down to relationships.”

So engage in the comments. Send more DMs.

And figure out how you can be useful to others without expecting anything in return.

77. Dr. Christian Poensgen: Relationship-Building

Invest in relationships.

Give more than you take to create lasting connections and open new doors.

Message one colleague, mentor, or friend today to show appreciation or offer help.

It could be as simple as sharing an article or offering encouragement.

H. Monetization & Selling

Key Insight: Convert well by being specific about your offer, sharing real results, and giving calls to action that align with your audience’s top-of-mind pain points.

78. Sam Browne: One Offer

Promote one offer per post. It doesn’t matter whether it’s for a product, newsletter, event, or otherwise.

To ensure more people take action, make ONE ask.

79. Ad (George Mack) Professor: Desirable Outcomes

Sell the outcome.

“You’re not selling a flight. You’re selling visiting a loved one.”

What key desirable outcome does your audience want? Lead with that.

80. Phill Agnew: Social Proof

“People follow the crowd…

When choosing a movie to watch, we tend to pick the box office hit.

It’s a well-known psychological bias called ’social proof.

Social proof helps us quickly decide whether something is worth our time, attention, or money.

• Share positive customer reviews, case studies, and results in hooks and images.

• Post about your business (or creator) milestones.

81. Courtney Johnson: Monetisation

Want to monetise your LinkedIn?

Fill in the blank:

I help [target audience] achieve [result] through [unique value proposition].

And pepper this throughout your profile and messaging.

82. Lara Acosta: Testimonials

Why 100 of my customers paid me 2K+ (without a sales call):

The testimonial ‘flywheel’

• Interview successful client

• Focus questions on results and growth

• Tell their story in the post

Include: their main pains before, how you fixed them, visually show results, and include a CTA at the end.

83. Katelyn Bourgoin: Pre-suasion (Priming)

Focus on a specific problem your target buyer is struggling with.

Over time, they’ll start to notice (and feel) the pain associated with that problem more.

So when you launch a solution, their reaction will likely be: “THIS is what I need. Where’s my wallet?!”

But be careful—the key here is to be subtle. Posting 1-2X/week is sufficient.

84. Morgan J Ingram: Prospecting

My secret to booking meetings with execs: Listening to their interviews.

1. Search their name on Google, YouTube, or Spotify

2. Listen and write down 3 nuggets

3. Use these in your prospecting efforts (eg. in DMs or post your findings on LinkedIn and tag them)

85. Richard Moore: Strategy

You don’t need volume if you’re competent.

If you get millions of views but you’re not closing all the time – Work on your closing, not your views.

If you send 50 DMs a day and you’re not closing most of them, your messages suck. So sending more won’t help.

BETTER FIRST (improve competency) → MORE SECOND (only then, scale it).

I. Repurposing & Reposting

Key Insight: Repurposing existing content (both winners and flops) saves you time, expands reach, and uncovers new angles.

86. Richard Moore: Resurrect Flops

Don’t just repurpose your winners; resurrect posts that “crashed and burned”

• Take a post that flopped, but that is based on a valuable idea

• Improve the hook

• Consider improving the layout, wording, and/or ending

• Then, post

87. Eddie Shleyner: Repurpose Articles

How Eddie acquired his first few thousand followers:

• Stopped posting links to his articles

• Rewrote said articles for LinkedIn

• Stayed consistent

J. Design & Visuals

Key Insight: On a text-heavy platform, thoughtful visuals can “stop the scroll.” Keep designs clean and consistent with your brand colors.

88. Katelyn Bourgoin: Faces

Ads and content that feature faces are 11X more likely to get noticed.

“Humans are wired to pay attention to faces because we’re a herding species that constantly scans our environment.”

A subject’s gaze can guide attention to a specific focal point (eg. a headline or product).

Use the same headshot across socials so you’re immediately recognisable.

89. Neal O’Grady: Familiar Interfaces

Great ads hold many scroll-stopping tactics that creators can use.

Check these out:

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The tactic? A familiar interface.

Featuring common interfaces in unexpected ways grabs attention because it’s peculiar, familiar, and funny.

90. Sarah Hart: Graphic Design (Brand)

“The more we are exposed to something, the more we come to trust it.

Be consistent in your designs.”

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91. Sarah Hart: Design Overload

Overloaded designs (too many shapes, colours, or elements) drown out your text and leave it unreadable.

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92. Lara Acosta: Visuals

Visual hooks are everything, and with a text screenshot, you double your chances of capturing attention.

The 1st hook is in your copy, the 2nd one is the image.

Both hooks need to be great for this to work.

But it maximizes my chances of making my point.

K. Time Management & Productivity

Key Insight: Avoid perfectionism. Stick to a consistent schedule, track your results, and refine as you go.

93. Joe Gannon: Focus

Protect your focus at all costs:

→ Turn on ‘Do Not Disturb’

→ Leave your phone in another room

→ Use apps to block notifications

When none of these worked for me, I bought a phone lock box. Extreme? Maybe. But sometimes extreme focus requires extreme measures.

94. Amanda Natividad: Productivity

Anytime you feel like fighting on social media, close the app, and go outside for a walk.

When you get back to your desk, write a fully-formed argument. Publish it as a standalone piece — an essay, a long tweet, whatever.

It’s always more productive than fuming in someone else’s replies.

L. Common Mistakes to Avoid

Key Insight: Don’t rely on vanity metrics or trending fluff. Avoid confusion or too much personal “noise” that doesn’t help prospective customers.

95. Lara Acosta: Selfies

A common mistake that LinkedIn creators make?

They overuse selfies or photos and neglect learning how to write.

When I quit photos for a while, my impressions dropped heavily. I had no choice but to learn to write so my brand wasn’t attached 100% to my face but also my ability to write.

96. Chase Dimond: Content

A common mistake that LinkedIn creators make?

Most people are creating content for their peers/competitors and not potential clients.

The content you put out attracts the audience you bring in. If you’re an agency owner wanting to land clients, create content that your clients want to see and can resonate with.

97. Richard Moore: Conversion

A common mistake that LinkedIn creators make?

The false belief that lots of engagement and reach will somehow make you lots of money. Often, creators have no client conversion happening.

This is because they focus solely on content creation and distribution and never focus on the steps beyond that part of their funnel.

98. Ruben Hassid: Oversharing

A common mistake that LinkedIn creators make?

Being too personal.

Focus on helping others instead of focusing on sharing your own experience in a way that doesn’t inform and educate.

99. Justin Welsh: Audience

A common mistake that LinkedIn creators make?

Pandering to their audience. It’s easy to tell millions of people what they want to hear, but it’s much more impactful to tell people what they need to hear!

Highlight the importance of solving meaningful problems, and actually teach them how to do it.

100. Jasmin Alic: Profile Optimisation

My way of optimizing the Experience section:

Share “stories” → not “summaries”

Instead of highlighting key points for each job (like a CV), try writing a short LinkedIn post or a mini-story for each role.

All my clients do this and most of them receive 10x the DMs because their visitors are left in awe!